Hello! I am an experienced creative director, designer, editor and visual storyteller based in Berlin. I moved here in 2017 with my family after a long period of living in the San Francisco Bay Area. Over the years I have been privileged to work with many diverse and dynamic organizations, from tech startups to cultural organizations and publishing ventures. Following are some of my career highlights, with links to learn more.
Fandor: Creative Director
For five years I served as Creative Director for Fandor, a movie streaming service for independent and international film lovers, leading a dynamic team that developed the company’s brand, product, and social strategy. Working closely with both the marketing and the product arms of the company, I led a top-to-bottom redesign of the service and was charged with creating and defining the brand, visual and interaction design across multiple platforms. On a daily basis I also designed and produced a wide range of branded collateral including social videos and images, and print and web ads.
Atherton Fiber: Creative Director
For Open5G, an innovative fiber-optic communications startup in Silicon Valley, I have provided comprehensive design services including branding, website design and content management, and marketing design for ad and email campaigns and social media posts.
SF Film: Director of Digital Content and Publications
As director of content delivery for SF Film’s year-round programming and its internationally prominent San Francisco International Film Festival, I was responsible for providing creative direction and implementing communication strategies to promote the mission, vision and brand of the institution through digital initiatives, social media and print.
Lonely Planet: Senior Designer and Travel Book Author
As Travel Book Author I wrote and edited nearly half a million words for Lonely Planet guidebooks and conducted in-the-field research in the Caribbean, Mexico, and across the United States.
As Senior Designer I provided essential graphic design, information architecture, and html production for prominent daily travel website. I redesigned homepage, shop and community. The website, which received upwards of 30,000 unique visitors each day, won two consecutive Webby awards for Best Travel Site during my tenure.